Stride Rite outlet stores produce the largest amount of revenue for Stride Rite, and they are the smartest business move that they have ever made. When you think about Stride Rite, it’s hard to picture a store, or think of one that is close to you. The reason for that is that there really aren’t all that many stores, but the stores they do have are usually located in outlet stores. This might seem pretty limiting, but Stride Rite has seen a lot of success with this model, but how exactly does it work?
Well the majority of the reason for why the Stride Rite outlet stores do well is the same as any outlet store: traffic. Outlet malls are built to draw in thousands of people each week that are shopping for great brands at discount prices. Having them all in one location makes the malls incredibly popular destinations, and this is how Stride Rite manages to make so many sales. By setting up their stores next to huge brands like Levis, and Gap, they essentially get millions of dollars of free advertising through these companies. However, being located in a great place can not be responsible for making a business successful, there are other factors in play that have driven Stride Rite to success.
The most significant factor may be unbelievable simple, but they are always at the core of business. Stride Rite makes good products. It’s plain, it’s simple, but it’s what makes their brand reliable and it’s what makes customers continually come back for their children’s shoes. If Stride Rite outlet stores merely stocked mediocre shoes for an average cost, they wouldn’t be seeing many customers after awhile. However, their whole business and design is built around children’s shoes, and that shows in the products they produce. They not only make quality shoes, but the designs are fresh and updated, and they are designs that children will want to wear. This makes them the place to go for children’s shoes instead of just another place to go for them.
With any successful business model, there are a number of good decisions made at the right times. For Stride Rite, the first good decision was making high quality shoes that people could count on and children would love. The next good decision was pairing up with outlet locations and making Stride Rite shoes available